Fractional CMO services for credit unions, community banks and industry vendors.
Fractional CMO Engaged Package
About 10 hours per week inside your organization:
- Translate your vision into marketing campaigns and objectives
- Define the key talent the business needs to reach its goals
- Assist HR in finding, interviewing, and managing qualified talent to implement the marketing strategy
- Report weekly on all KPIs mutually defined as important
- Continually innovate ways to reach marketing and sales goals despite roadblocks
This service is a good fit for you if:
- You don’t need a full-time hire, but you do need someone to create the strategy and ensure its execution
VIP Day (Consultative Marketing Strategy Session)
In this half-day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.
- 4-hour strategy session for your team to focus your marketing strategy, based on your needs, budget, and strategic goals
- 7-day prep time to learn about your company and current marketing (usually done via email)
- Delivery includes an immediate marketing punch list, list of blind spots, and marketing campaigns for next 1-6 months
This service is a good fit for you if:
- You have a strong marketing team in place but you need a fresh and accurate strategy
- You’d like to see a marketing framework before hiring a Fractional CMO
Fractional CMO Advisor
After a half-day consult or a 90-day sprint at the Engaged level, we can advise your team and keep your marketing department on track:
- Sprint planning calls led twice-monthly
- Unlimited email correspondence
- Grow long-term with the least financial risk
- Build marketing’s standard operating procedures
- 6-month minimum commitment
This service is a good fit for you if:
- You are experiencing growing pains
- You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy
- You need a marketing leader to keep the team on track and adjust priorities as campaigns launch